- Kia has donated $500,000 to the Petfinder Foundation to help shelter animals find forever homes.
- A year-long partnership with the Kia Petfinder Foundation was part of the creative campaign for the all-electric Kia EV6.
IRVINE, Calif., Dec. 27, 2022 /PRNewswire/ -- Kia America today announced that 22,422 shelter animals have been placed in permanent homes across the country through the brand's annual partnership with the Petfinder Foundation. A $500,000 donation from Kia as part of a February 2022 Super Bowl ad featuring "Robo Dog" helped defray adoption costs.
"Kia has helped more than 22,000 shelter animals find new homes and shows that initiatives like this work and improve local communities, easing the burden of overcrowding at local animal shelters across the country." President, Marketing, Kia America .
In a first for the brand, Kia has also released a series of NFTs based on "Robo Dog", Kia's native Super Bowl robot and star of the all-electric Kia EV6. Along with releasing 10,000 free NFTs, the brand has also launched an additional 10,000 NFT creators. These unique designs were available for purchase, with 90% of all proceeds from sales benefiting the Petfinder Foundation, which helps animals in need find forever homes. Additionally, a 10% royalty was written into a blockchain smart contract, so that every time a serialized Robo Dog NFT was sold on a participating secondary market, the Petfinder Foundation reaped the profits. The Kia NFT sale resulted in an additional $100,000 donation to the Petfinder Foundation.
"It's a great honor for us to be cooperating with Kia America . Your generous donation has helped countless pets find loving forever homes in 2022," said Tony Morgan , Executive Director of the Petfinder Foundation.
Since 2019, Kia's Accelerate The Good charity initiative has donated more than $14 million to various causes. Kia recently opened St. Judah Children's Research Hospital announced a minimum donation of $1 million . . Previous donations to the organization were announced as part of Kia's 10 millionth car sold in the United States and again as part of the announcement of the grand opening of a new assembly plant in Georgia .
Kia America - About Us
Based in Irvine, Calif., Kia America ranks first in automotive quality surveys and is among the top 100 global brands. Kia is an "Official Automotive Partner" of ABC and offers a variety of gasoline, hybrid, hybrid and electric vehicles sold through a network of more than 750 dealerships in the United States, including a variety of cars and SUVs proudly assembled in the United States. UNITED STATES. . *. .
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* K5, Sportage, Sorento and Telluride models (excluding HEV and PHEV models) are assembled in the USA from parts sourced worldwide.
1 Kia will donate $8.00 for each new Kia vehicle purchased or leased from an authorized Kia dealer and delivered to a retail customer between November 11, 2022 and December 31, 2022 St. Judah Children's Research Hospital®. Click here for more information.
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SOURCE Kia America
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