How Traeger Grills Makes Scorching Hot Products Outdoor Cooking Fans Adore

What does the name Traeger mean to today's outdoor cooking enthusiasts? For many, it's a life-changing experience, according to Jeremy Andrews, CEO of Traeger Grills. "I hear that more often than you might think, and it gives you an idea of what branding means to people," he said.

For starters, Traeger invented wood pellet grills in the 1980s and with their iron patent they have been the only manufacturer of wood pellet grills for 20 years. And while today's outdoor cooking space is more crowded and competitive, Traeger remains a premium brand that carefully and continuously delivers innovative products to ensure the best customer experience, says Andrus.

"We're lucky to have such a passionate base, and we don't take that for granted," Andrews said. "We invest heavily in places that many brands don't, constantly giving them new recipes, new content and more reasons to cook with Traeger. We regularly exchange ideas with our community. We listen and regard as an integral part of our business."

The results of his community involvement can be seen in the latest collection of Traegers Timberline and Ironwood grills, which set the bar pretty high for what is possible with pellet grills. Additionally, Traeger recently expanded its product line with Flatrock, a unique outdoor grill grate.

"When we developed our new line of grills, we went to consumers and cooked with them," Andros said. "It gives you a lot of ideas that you wouldn't have otherwise."

For example, Andrus and his team have seen customers often come out of Shopvacs to clean ash from grills, a major inconvenience that inspired Traeger to create a 2-in-1 grease and ash drum that cleans so much.

Andrus and his team took the same approach when designing the Flatrock, resulting in a cooking chamber that prevents heat from escaping from the sides and much larger side shelves that won't heat up or melt cooking utensils. food.

Andrus said he was surprised by the positive customer response to Flatrock, the company's first foray outside of wood pellet grills.

قال أندروس: "لم نكن مهتمين بصنع منتج" أنا أيضًا "، وقمنا بواجبنا وأدركنا أن هناك الكثير من المشكلات في فئة أواني الطهي ذات السطح المسطح التي يمكن أن تحلها Traeger Touch. "لقد قدمنا حقًا تجربة طهي أفضل مع Flatrock من أي شواية In the market. It's great and innovative. That's what Traeger stands for."

And while there's a lot of clever engineering behind its latest range of grills, Traeger still believes in striking the right balance so that a product doesn't look pretentious or loaded with features no one else wants. will use.

“Our goal is to provide the best possible experience, which is not just about cooking results, although that is very important,” Andros said. "But we want to make sure getting this great food is as simple and seamless as possible."

Andrus noticed how many different brands could improve the user experience through digital tools and clearly saw an opportunity to do the same, but only if they improved the consumer experience.

“We have talented team members who re-prototype and test usability over and over again,” Andrews said. "It's gotten to the point where it's so intuitive that customers can use it with as few instructions as possible."

Naturally, curious people want to know how Traeger is solving today's global supply chain and raw materials challenges, especially in light of mass product turnover. It should also be noted that Traeger is now a public company (NYSE:COOK), as these types of global companies can make markets and investors nervous.

Although the supply chain and input cost environment has clearly been challenging over the past two years, Andrus says he is proud of how the Traeger team has rallied to overcome this backdrop.

“We have created a task force to create cost savings and efficiencies in our supply chain,” Andrews said. “These savings will help offset higher supply chain and implementation costs, allowing us to maximize our product quality and customer experience. Our ability to provide our customers with the best experience, regardless of be the macro factors affecting the business, is the most important key indicator of the health of our business.